


"If you can get me one call you're better than the last guy"

Apply below and we'll help you add 3-5 estimates a week.
Right now, we're near full capacity.
We'd rather deliver exceptional results for a few clients than give okay results for everyone.
However, if you submit an application, our team will happily call you to discuss working together.
We only work with residential painting businesses who are already doing well and want to add revenue, scale their job flow, and dominate their local market.
Typically, they have excellent reviews, at least one full crew, and get most of their business from referrals.
From bogus Angi leads to shady agencies, you've seen it all.
We build long term infrastructure that grows with your business exclusively.
We'll show you exactly what we're doing with regular updates throughout the process.
How much do you want to spend?
Our top painters spend thousands every month and see tens of thousands come back in jobs.
We'll dive into your particular situation and recommend a budget accordingly.

My name is Winston Richter, and one thing became clear after talking to thousands of painting contractors:
There's no reliable way for painting businesses to bring in homeowners from online.
Angi turned to junk shared leads after Covid.
Most "Marketing agencies" take your money and run.
The advertising you've tried ended in bleeding cash and low trust.
I started True Coat with one goal in mind: Turn clicks into real clients and cash for your painting business.
I've been in digital marketing ever since I painted in my neighborhood at 17.
As of March 2026, we're a small company with plans to take over the industry.
I still personally welcome all new clients onboard, so apply below and we'll be in touch.
Exclusively serving
Operating across
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