


The best part?
He has 6 quotes pending.

"If you can get me one call you're better than the last guy"
Right now, we're near full capacity.
We'd rather deliver exceptional results for a few clients than give okay results for everyone.
However, if you submit an application, our team will happily call you to discuss working together.
We work with residential painting businesses who are already doing well and want to increase revenue, add crews, and dominate their local market.
Typically, they have excellent reviews, at least one full crew, and get most of their business from referrals.
From bogus Angi leads to shady agencies, you've seen it all.
We build growth infrastructure so you have your own source of new repaints.
How much revenue do you want to add?
Our top painters spend thousands every month and see tens of thousands come back in jobs.
We'll dive into your particular situation and recommend a budget accordingly.

My name is Winston Richter, and one thing became clear after talking to thousands of painting contractors:
There's no reliable way for painting businesses to bring in homeowners from online.
Angi turned to junk shared leads after Covid.
Most "marketing agencies" take your money and run.
The advertising you've tried ended in bleeding cash and low trust.
I started True Coat with one goal in mind: Turn clicks into real clients and cash for your painting business.
I've been in digital marketing ever since I painted in my neighborhood at 17.
As of March 2026, we're a small company with plans to take over the industry.
I still personally welcome all new clients onboard, so apply below and we'll be in touch.
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Operating in
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